Analyzing rhetorical appeals, I researched Nike and their various information outlets. I
discovered that Nike uses appeals of achievement, celebrity, and forward-thinking in
many of their commercials and posts. Through this project, I learned the various
ways companies appeal to both customers and potential investors in their business.
When designing my site, a lot of preparation went into the design. Creating a wireframe as seen
on the left, the colors, sizes, and relationship between elements were noted. By spending time
carefully laying out my vision, I learned the importance of contrast and spacing in web creation.
Working with Michigan State's College Assistance Migrant Program, I worked in a group to simplify
the process of signing up for health insurance for childen of migrant workers. We created
an online pamphlet which lays out the steps necessary to register for health insurance.